Course Objectives:

1. Understand the importance of digital marketing for businesses.
2. Develop a comprehensive understanding of digital marketing tools and techniques, including social media, email marketing, SEO, PPC advertising, content marketing, and web analytics.
3. Learn how to create compelling digital marketing campaigns using different tools and techniques.
4. Develop practical skills in managing and measuring the success of digital marketing campaigns.
5. Apply digital marketing skills to real-world projects and receive feedback.

Expected Outcomes:

1. Gain a comprehensive understanding of digital marketing tools and techniques
2. Develop practical skills in managing and measuring the success of digital marketing campaigns
3. Learn how to create compelling digital marketing campaigns using different tools and techniques
4. Develop critical thinking and problem-solving skills in digital marketing
5. Apply digital marketing skills to a real-world project and receive feedback to improve their skills and knowledge.

Summary:

This 8-week Digital Marketing course provides an excellent opportunity for high school students to learn essential digital marketing skills and gain practical experience in creating and managing digital marketing campaigns. By completing this course, students will have the skills and knowledge necessary to succeed in digital marketing and potentially secure job opportunities in marketing or advertising.